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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
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Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun; Chan, Agnes S.; McLaren-Hankin, Yvonne; … - In: Journal of promotion management : JPM 19 (2013) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
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Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
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Gamification in marketing : an empirical study of differences in user psychology among services using gamification
Hamada, Shunya; Wakabayashi, Yasunaga - In: The Kyoto economic review 83 (2014) 1/2, pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
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My browser is not a billboard : experimental evidence on ad-blocking adoption and users' acquisition of information
Fourberg, Niklas; Taş, Serpil; Wiewiorra, Lukas - 2021
Persistent link: https://www.econbiz.de/10013163035
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation
Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17
Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...
Persistent link: https://www.econbiz.de/10012621943
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010189505