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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
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The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
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Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
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The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a brand and its advertising on brand attitudes
Choi, Nak Hwan; Chang, Chen; Kim, Min-Ji - In: Journal of international trade & commerce 13 (2017) 3, pp. 65-86
Persistent link: https://www.econbiz.de/10011798787
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We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai; Wang, Tien; Tin Trung Nguyen - In: The journal of product & brand management 31 (2022) 8, pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
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A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel; Lee, Hyunju - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
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New perspectives on communication of change in corporate identity
Gupta, Seema - In: IIMB management review 28 (2016) 2, pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
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Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.; Persing, Adam; Ward, Brendan; … - In: Psychology & marketing 35 (2018) 7, pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
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Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk; Varki, Sajeev - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 270-281
Persistent link: https://www.econbiz.de/10011930121