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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
82,845
Konsumentenverhalten
80,365
Indonesien
19,610
Indonesia
17,323
Theorie
13,444
Theory
13,179
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11,668
Behavioral economics
11,593
Relationship marketing
9,028
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8,996
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8,232
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7,562
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7,520
Brand image
6,715
Markenimage
6,676
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5,815
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5,731
Online-Handel
5,600
Online retailing
5,588
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5,563
USA
5,548
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5,238
Social Web
4,808
Social web
4,806
Online-Marketing
4,511
Service quality
4,509
Internet marketing
4,500
Dienstleistungsqualität
4,458
Deutschland
4,457
Brand
4,310
Markenartikel
4,300
Einzelhandel
4,188
Retail trade
4,147
Germany
4,053
Islamische Staaten
3,713
Electronic Commerce
3,682
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3,628
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3,598
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
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Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the review of marketing communications
140
Journal of business research : JBR
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,590
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1
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3,590
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1
Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
Shaizatulaqma Kamalul Ariffin
;
Ishak Ismail
;
Khairul …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10011560525
Saved in:
2
Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
3
Muslim consumers' attitudes toward fashion advertising : a conceptual framework
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011989262
Saved in:
4
Muslim millennials' attitudes towards fashion advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
5
Religiosity and Egyptian Muslim millennials' views on offensive advertising
Wilson, Jonathan A. J.
;
Ayad, Nihal I. A.
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360
Saved in:
6
Religious affiliation and religiosity : do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Nickerson, Catherine
;
Georgiadou, Effrosyni
; …
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014313865
Saved in:
7
Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Ansari, Junaid
;
Hyder, Syed Irfan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 518-540
Persistent link: https://www.econbiz.de/10014470347
Saved in:
8
Using rational and emotional appeals in online advertisements for Muslim customers
Behboudi, Mehdi
;
Vazifehdoust, Hossein
;
Najafi, Kobra
; …
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10010256749
Saved in:
9
The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman
;
Diab, Dalia …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
Saved in:
10
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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