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Advertising effects
Consumer behaviour
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
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IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
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NetLibrary, Inc
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OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
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1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
145
Journal of marketing communications
143
International journal of advertising : the review of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
92
Journal of retailing and consumer services
75
Journal of promotion management : innovations in planning and applied research
69
Journal of advertising research
68
Psychology & marketing
66
Journal of promotion management : JPM
64
International journal of internet marketing and advertising : IJIMA
57
Journal of advertising : official publication of the American Academy of Advertising
52
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
European journal of marketing : EJM
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
The journal of product & brand management
33
Marketing intelligence & planning
32
Journal of current issues and research in advertising : JCIRA
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
The journal of consumer marketing
28
The journal of brand management : an international journal
27
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of marketing
23
SpringerLink / Bücher
23
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
International journal of sports marketing & sponsorship
17
Journal of consumer marketing
17
Journal of the Academy of Marketing Science
17
Cogent business & management
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ECONIS (ZBW)
3,975
RePEc
1
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1
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date (oldest first)
1
Can espousal of
Islamic
advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
2
The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman
;
Diab, Dalia …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
Saved in:
3
Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
Shaizatulaqma Kamalul Ariffin
;
Ishak Ismail
;
Khairul …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10011560525
Saved in:
4
Islamic
advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
5
Religious affiliation and religiosity : do
Islamic
appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Nickerson, Catherine
;
Georgiadou, Effrosyni
; …
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014313865
Saved in:
6
Using rational and emotional appeals in online advertisements for Muslim customers
Behboudi, Mehdi
;
Vazifehdoust, Hossein
;
Najafi, Kobra
; …
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10010256749
Saved in:
7
Muslim consumers' attitudes toward fashion advertising : a conceptual framework
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011989262
Saved in:
8
Muslim millennials' attitudes towards fashion advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
9
Religiosity and Egyptian Muslim millennials' views on offensive advertising
Wilson, Jonathan A. J.
;
Ayad, Nihal I. A.
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360
Saved in:
10
Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Ansari, Junaid
;
Hyder, Syed Irfan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 518-540
Persistent link: https://www.econbiz.de/10014470347
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