Han, Hee-Eun; Cui, Ge-Qi; Jin, ChangHyun - In: Cogent business & management 8 (2021) 1, pp. 1-19
the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An … information-treating process based on the authenticity of a human brand and message type. The results indicate the existence of a …
