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Advertising effects
Consumer behaviour
83,842
Konsumentenverhalten
81,393
Marktforschung
12,348
Theorie
12,283
Theory
12,066
Cognition
11,790
Kognition
11,736
Relationship marketing
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7,844
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7,783
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Brand image
6,892
Markenimage
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USA
5,954
Customer satisfaction
5,908
Kundenzufriedenheit
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5,713
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5,651
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5,628
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5,038
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4,702
Internet marketing
4,690
Experiment
4,656
Service quality
4,579
Markenartikel
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Dienstleistungsqualität
4,533
Brand
4,467
Einzelhandel
4,330
Retail trade
4,229
Emotion
4,007
Werbewirkung
3,831
Electronic Commerce
3,758
Marketingmanagement
3,649
E-commerce
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Gierl, Heribert
31
Pelsmacker, Patrick de
25
Septianto, Felix
23
Dens, Nathalie
21
Diehl, Sandra
17
Esch, Franz-Rudolf
16
Huber, Frank
15
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Phau, Ian
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Yoon, Hye Jin
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Chang, Chingching
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Terlutter, Ralf
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Mueller, Barbara
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Advertising Research Foundation
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Erasmus Research Institute of Management
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IP Deutschland GmbH <Köln>
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Shaker Verlag
2
Technische Universität Braunschweig
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Market Research Society
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
146
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
95
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
68
Journal of advertising research
64
Journal of promotion management : JPM
63
Psychology & marketing
63
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
54
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing intelligence & planning
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research
16
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ECONIS (ZBW)
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1
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
2
The effects of source likeability and need for
cognition
on advertising effectiveness under explicit persuasion
Reinhard, Marc-André
;
Messner, Matthias
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
Saved in:
3
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
4
The Role of the psychologist in market and advertising research
Wulfeck, Wallace H.
-
2008
Persistent link: https://www.econbiz.de/10003609459
Saved in:
5
Empirical essays on price discrimination and market segmentation
Khan, Romana
-
2004
Persistent link: https://www.econbiz.de/10003778028
Saved in:
6
Die Involvementtheorie und ihre Bedeutung für das Lebensmittelmarketing
Neumann, Raimo
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003819314
Saved in:
7
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...
Pütz, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003900603
Saved in:
8
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
9
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
10
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
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