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Attribution modelling in digital advertising for e-commerce

Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37

Persistent link: https://www.econbiz.de/10013041198

Mapping the customer journey : lessons learned from graph-based online attribution modeling

Anderl, Eva; Becker, Ingo Frank; Wangenheim, Florian von; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 457-474

Persistent link: https://www.econbiz.de/10011596851

Shapley meets uniform : an axiomatic framework for attribution in online advertising

Singal, Raghav; Besbes, Omar; Desir, Antoine; Goyal, Vineet - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7457-7479

Persistent link: https://www.econbiz.de/10013546087

What influences online shopping in Nigeria : trust or website quality?

Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175

Persistent link: https://www.econbiz.de/10013282425

The comparative performance of online referral channels in e-commerce

Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854

Persistent link: https://www.econbiz.de/10012804178

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Impact of personalized social media advertisements on consumer purchase intention

Reena, Mehta; Udita, Kulkarni - In: Analele Universitătii Dunărea de Jos Galaţi 26 (2020) 2, pp. 15-24

Persistent link: https://www.econbiz.de/10012285799

The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

Impact of advertising in creating brand equity with reference to e-tailers

Sarika Omkar P.; Naikwade, Shital Sainath - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 95-106

Persistent link: https://www.econbiz.de/10014246903

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

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