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Advertising effects
Consumer behaviour
83,506
Konsumentenverhalten
81,056
Japan
66,843
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15,835
United States
14,598
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12,752
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8,465
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5,002
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4,777
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4,683
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4,672
Einzelhandel
4,521
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4,498
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4,460
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4,453
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4,381
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4,217
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Gierl, Heribert
26
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
19
Esch, Franz-Rudolf
18
Diehl, Sandra
17
Bauer, Hans H.
14
Huber, Frank
13
Pauwels, Koen
13
Reijmersdal, Eva A. van
13
Dahlén, Micael
12
Muehling, Darrel D.
12
Taylor, Charles Raymond
12
Torres, Ivonne M.
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
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Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Jin, Ginger Zhe
9
Mueller, Barbara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Jang, Soocheong
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8
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Sreejesh, S.
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
146
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
International journal of advertising : the quarterly review of marketing communications
93
Journal of advertising research
68
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
67
Journal of promotion management : JPM
65
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
41
Health marketing quarterly
38
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
The journal of product & brand management
35
European journal of marketing : EJM
33
Journal of current issues and research in advertising : JCIRA
32
Marketing intelligence & planning
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Marketing : ZFP ; journal of research and management
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Journal of international consumer marketing
23
International journal of pharmaceutical and healthcare marketing : IJPHM
22
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Journal of consumer marketing
17
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
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ECONIS (ZBW)
3,853
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1
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1
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
2
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
3
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
4
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and
brand
awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
5
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
Saved in:
6
The impact of direct-to-consumer advertising on health insurance markets
Encinosa, William E.
;
Meyerhoefer, Chad D.
;
Zuvekas, Samuel
- In:
The Geneva papers on risk and insurance - issues and …
39
(
2014
)
4
,
pp. 749-767
Persistent link: https://www.econbiz.de/10011281017
Saved in:
7
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
8
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
9
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
10
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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