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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate … endorsements as a modern marketing technique on customers' purchase of luxury brands. Applyingthe signaling theory and quantitative … research approach, a standardized questionnaire facilitated a survey of 300 potential buyers of luxury brandsin Pakistan. The …
Persistent link: https://www.econbiz.de/10012655273
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
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Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori; Eguro, Yuka; Narisawa, Taichi; Nomura, Naoki - In: International journal of advertising : the review of … 39 (2020) 6, pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
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Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek; Calvert, Gemma; Velasco, Carlos - In: The journal of brand management : an international journal 24 (2017) 6, pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
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Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog; Kim, Boha; Park, Kikyoung - In: Journal of retailing and consumer services 73 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
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The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia; Pantoja, Felipe; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 42 (2023) 3, pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361