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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Dens, Nathalie
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23
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17
Diehl, Sandra
16
Huber, Frank
16
Pauwels, Koen
16
Reijmersdal, Eva A. van
13
Matthes, Jörg
12
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12
Rosengren, Sara
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11
Dahlén, Micael
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Eisend, Martin
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Wu, Linwan
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European Advertising Academy
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Shaker Verlag
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Technische Universität Braunschweig
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Österreichische Werbewissenschaftliche Gesellschaft
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
153
Journal of marketing communications
147
International journal of advertising : the review of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
99
Journal of advertising research
82
Journal of retailing and consumer services
72
Journal of promotion management : JPM
70
Journal of promotion management : innovations in planning and applied research
70
Psychology & marketing
70
Journal of advertising : official publication of the American Academy of Advertising
59
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing research : JMR
44
Marketing letters : a journal of research in marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
European journal of marketing : EJM
36
The journal of product & brand management
36
Marketing : ZFP ; journal of research and management
34
SpringerLink / Bücher
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing intelligence & planning
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
The journal of consumer marketing
29
Health marketing quarterly
28
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
27
International journal of hospitality management
24
Journal of global marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Journal of marketing
23
European journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of consumer behaviour : an international research review
20
International journal of sports marketing & sponsorship
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of the Academy of Marketing Science
18
International journal of consumer studies
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ECONIS (ZBW)
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1
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
2
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
3
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
7
Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra
;
Padmaja, R.
- In:
Journal of economics and business research
21
(
2015
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
Saved in:
8
The effects of adjacent competitors and promotion on
brand
sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
9
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
10
Good guy vs. bad guy : the influence of parasocial interactions with media characters on
brand
placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
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