Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Effectiveness of Sponsorsh...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
recognition
179
Recognition
149
recall
59
Recall
55
Consumer behaviour
36
Konsumentenverhalten
35
Werbewirkung
20
Experiment
19
Motivation
18
Sponsorship
18
Advertising
16
Leistungsmotivation
16
IFRS
15
Work motivation
15
Brand image
14
Brand management
14
Markenführung
14
Sponsoring
14
Markenimage
13
Corporate disclosure
12
Theorie
12
Theory
12
Unternehmenspublizität
12
field experiment
12
Accounting
11
Brand
11
Sports
11
sponsorship
11
Disclosure
10
Measurement
10
conformity
10
disclosure
10
employee motivation
10
reciprocity
10
Human Resource Management
9
Internet marketing
9
Leistungsanreiz
9
Markenartikel
9
Online-Marketing
9
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Agrawal, Nidhi
1
Aldás-Manzano, Joaquín
1
Amirshahi, Mirahmad
1
Areni, Charles Scott
1
Baack, Daniel W.
1
Baxter, Stacey M.
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Boerman, Sophie C.
1
Bogomolova, Svetlana
1
Brechman, Jean Marie
1
Calabuig Moreno, Ferran
1
Das, Enny
1
DeGaris, Laurence
1
Garcia-Madariaga, Jesus
1
Ghaffari, Farhad
1
Grinsven, Bo
1
Huang, Zhenfang
1
Ilicic, Jasmina
1
Karg, Adam
1
Kennedy, Rachel
1
Kong, Shaojun
1
Kwak, Dae Hee
1
Martí-Parreño, José
1
McDaniel, Stephen R.
1
McDonald, Heath
1
Mei, Shu-e
1
Neijens, Peter C.
1
Nenycz-Thiel, Magda
1
Newton, Fiona Joy
1
Newton, Joshua D.
1
North, Adrian C.
1
Pedreño-Santos, Ana
1
Purvis, Scott C.
1
Rayner, Ethan
1
Reijmersdal, Eva A. van
1
Santos, Manuel Alonso dos
1
Scott, Noel
1
Shamsollahi, Ali
1
Shen, Zhixiang
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of business research : JBR
2
Australasian marketing journal
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of communication management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of vacation marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
3
Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
Saved in:
4
Smoker's
recall
of fear appeal imagery : examining the effect of fear intensity and fear type
Rayner, Ethan
;
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 61-66
Persistent link: https://www.econbiz.de/10011284753
Saved in:
5
Narrative, transportation and advertising
Brechman, Jean Marie
;
Purvis, Scott C.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011342918
Saved in:
6
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
7
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
8
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
9
Music congruity effects on product memory, perception, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
10
Quantifying the positive effects of sponsor level, length, prominence and relatedness on
recall
and residual
recall
rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
