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Eat to the beat : musical incongruity resolution in restaurant advertising

Abolhasani, Morteza; Golrokhi, Zahra - In: Journal of international consumer marketing 34 (2022) 5, pp. 567-591

Persistent link: https://www.econbiz.de/10013465902

Online video advertisements' effect on purchase intention : an exploratory study on youth

Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International journal of e-business research : an … 14 (2018) 2, pp. 87-101

Persistent link: https://www.econbiz.de/10011847520

Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of super additivity and cross-modal corresponde...

Weber, David; Nuszbaum, Mandy; Carrillo González, … - In: International journal of electronic marketing and … 15 (2024) 1, pp. 89-106

Persistent link: https://www.econbiz.de/10015063931

Consumer responses to SMS advertising : antecedents and consequences

Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A. - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 105-136

Persistent link: https://www.econbiz.de/10010247649

A few more ounces? : preference for regular-size models in advertising

Ketelaar, Paul E.; Willems, Anneke G. J.; Linssen, Liesbeth - In: Journal of euromarketing 22 (2013) 3, pp. 38-50

Persistent link: https://www.econbiz.de/10010248356

Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market

Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237

Persistent link: https://www.econbiz.de/10012584512

Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers

Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24

Online retailing as a mode of transaction has been dominating the market through web-based advertisements since the beginning of the 21st century, replacing the role of mass media. India, being a populous country, has witnessed a rapid increase in online customers in recent years. Nonetheless,...

Persistent link: https://www.econbiz.de/10012665937

Dub or sub : effects of dubbing versus subtitling on TV advertising efficacy

Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano - In: Italian journal of marketing : ITJM 2020 (2020) 2/3, pp. 189-206

Persistent link: https://www.econbiz.de/10012305785

Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap

Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614

Persistent link: https://www.econbiz.de/10012263754

When social media influencers endorse brands : the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Shan, Yan; Chen, Kuan-Ju; Lin, Jhih-Syuan - In: International journal of advertising : the review of … 39 (2020) 5, pp. 590-610

Persistent link: https://www.econbiz.de/10012260239

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