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Advertising effects
Consumer behaviour
109
Konsumentenverhalten
102
Customer satisfaction
42
Service quality
40
Dienstleistungsqualität
39
Beziehungsmarketing
38
Relationship marketing
38
Kundenzufriedenheit
37
Corporate social responsibility
27
Beschwerdemanagement
24
Complaint management
24
Gastronomie
23
Restaurant industry
23
Corporate Social Responsibility
22
Hotel industry
21
Hotellerie
21
USA
21
United States
21
Emotion
16
Hospitality industry
16
Gastgewerbe
15
Preismanagement
14
Pricing strategy
14
Experiment
13
Customer service
10
Gender
10
Kundenservice
10
CSR
9
Werbewirkung
9
Internet marketing
8
Loyalty program
8
Online-Marketing
8
Viral marketing
8
Virales Marketing
8
Geschlecht
7
Kundenbindungsprogramm
7
Power
7
Advertising
6
Consumer behavior
6
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English
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Mattila, Anna S.
9
Andreu, Luisa
2
Ye, Tian
2
Assaf, A. Georges
1
Borges, Adilson
1
Casado-Díaz, Ana B.
1
Ferreira, Mário B.
1
Font, Xavier
1
Herter, Márcia Maurer
1
Hwang, Yoo Hee
1
Josiassen, Alexander
1
Kneževic Cvelbar, Ljubica
1
Liu, Qing
1
Pinto, Diego Costa
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Ribeiro, Manuel Alector
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Stadlthanner, Katja Anna
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Xue, Xunyue
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International journal of hospitality management
6
European journal of marketing
1
Journal of business research : JBR
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Journal of hospitality marketing & management
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ECONIS (ZBW)
9
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1
Does advertising spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Saved in:
2
Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
3
Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
4
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
5
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
6
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
7
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
8
The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
Saved in:
9
True or performative allyship : a matter of perception in search of cause-related marketing authenticity
Xue, Xunyue
;
Mattila, Anna S.
- In:
International journal of hospitality management
122
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015072022
Saved in:
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