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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
28
Konsumentenverhalten
28
India
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Indien
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Service quality
9
Werbewirkung
9
Dienstleistungsqualität
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Emotion
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Sales promotion
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Verkaufsförderung
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Advertising
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Beziehungsmarketing
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Brand image
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Einzelhandel
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Impulse buying
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Markenimage
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Retail trade
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Werbung
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Bibliometrics
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Bibliometrie
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Comparative advertising
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Consumer impulsiveness
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Cultural identity
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Kulturelle Identität
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Online retailing
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Online-Handel
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Quality management
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Qualitätsmanagement
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Vergleichende Werbung
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English
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Sivakumaran, Bharadhwaj
8
Fernando, Angeline Gautami
2
Kalro, Arti D.
2
Marathe, Rahul R.
2
Suganthi, L.
2
Deshpande, Bilwa
1
Halder, Deepa
1
Joseph, Joshy
1
Kalro, Arti
1
Kumar, Ravi Shekhar
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Lyngdoh, Teidorlang
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Maheswarappa, Satish Sasalu
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Nandakumar, Nachiketas
1
Pradhan, Debasis
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Roy, Debashree
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Sharma, Piyush
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Srivastava, Ekta
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Marketing intelligence & planning
3
Journal of international consumer marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
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ECONIS (ZBW)
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Examining process mechanism of celebrity attributes on brand advocacy
Halder, Deepa
;
Kumar, Ravi Shekhar
;
Roy, Debashree
- In:
Journal of consumer marketing
41
(
2024
)
5
,
pp. 549-563
Persistent link: https://www.econbiz.de/10015078758
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2
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
3
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
4
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
5
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
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6
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
Saved in:
7
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
8
Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas
;
Sivakumaran, Bharadhwaj
;
Kalro, Arti
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
Saved in:
9
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
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