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~subject:"Advertising effects"
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Advertising effects
Advertising
16
Werbung
15
Werbewirkung
14
Außenwerbung
5
Consumer behaviour
5
Konsumentenverhalten
5
Outdoor advertising
5
Internet marketing
4
Online-Marketing
4
out-of-home advertising
4
Advertising industry
3
Brand management
3
Creativity
3
Hungary
3
Kreativität
3
Markenführung
3
Perception
3
Place branding
3
Wahrnehmung
3
Werbewirtschaft
3
billboards
3
Bibliometrics
2
Bibliometrie
2
Branding
2
Cognition
2
Investment promotion
2
Kognition
2
Place marketing
2
Standortmarketing
2
USA
2
Ungarn
2
United States
2
attention
2
outdoor advertising
2
place-based advertising
2
1988-2009
1
Advertising agencies
1
Advertising planning
1
Airport management
1
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English
14
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Wilson, Rick T.
14
Till, Brian
5
Baack, Daniel W.
3
Till, Brian D.
3
Suh, Taewon
2
Amirshahi, Mirahmad
1
Jafari Dizicheh, Samira
1
On, Seungtae
1
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Electronic commerce research
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Psychology & marketing
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ECONIS (ZBW)
14
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1
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
2
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
3
Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.
;
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
Saved in:
4
Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
Saved in:
5
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
Saved in:
6
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
7
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
8
Recall of preshow cinema advertising : a message processing perspective
Wilson, Rick T.
;
Till, Brian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009700191
Saved in:
9
Targeting of outdoor alcohol advertising : a study across ethnic and income groups
Wilson, Rick T.
;
Till, Brian
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 267-281
Persistent link: https://www.econbiz.de/10009671471
Saved in:
10
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
Saved in:
1
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