//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Not just intentions : predicti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Theorie
10,015
Theory
9,838
Relationship marketing
9,125
Beziehungsmarketing
9,087
Brand management
7,844
Markenführung
7,792
Brand image
6,873
Markenimage
6,833
Professional sports
6,757
Profisport
6,749
USA
6,073
United States
5,770
Customer satisfaction
5,704
Sport
5,661
Online-Handel
5,574
Online retailing
5,563
Kundenzufriedenheit
5,539
Deutschland
5,458
Germany
5,015
Social Web
4,908
Social web
4,906
Sports
4,776
Football
4,628
Online-Marketing
4,618
Internet marketing
4,607
Fußball
4,582
Service quality
4,409
Dienstleistungsqualität
4,360
Brand
4,349
Markenartikel
4,337
Einzelhandel
4,150
Retail trade
4,110
Werbewirkung
3,816
Electronic Commerce
3,620
Verbraucherverhalten
3,587
E-commerce
3,514
Experiment
3,514
more ...
less ...
Online availability
All
Undetermined
1,805
Free
644
Type of publication
All
Article
3,052
Book / Working Paper
718
Journal
2
Type of publication (narrower categories)
All
Article in journal
2,884
Aufsatz in Zeitschrift
2,884
Aufsatz im Buch
161
Book section
161
Graue Literatur
145
Non-commercial literature
145
Hochschulschrift
126
Arbeitspapier
102
Working Paper
102
Thesis
96
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
21
Sammelwerk
21
Case study
10
Fallstudie
10
Aufsatzsammlung
9
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Konferenzschrift
5
Reprint
5
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Guidebook
2
Mikroform
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Glossar enthalten
1
Glossary included
1
more ...
less ...
Language
All
English
3,547
German
222
French
2
Polish
2
Russian
1
Spanish
1
Author
All
Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
14
Huber, Frank
14
Pauwels, Koen
13
Reijmersdal, Eva A. van
13
Boerman, Sophie C.
12
Muehling, Darrel D.
12
Taylor, Charles Raymond
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Gröppel-Klein, Andrea
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Cheong, Yunjae
8
Ghose, Anindya
8
Hatzithomas, Leonidas
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Smit, Edith G.
8
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Fachhochschule Reutlingen / European School of Business
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
142
Journal of business research : JBR
141
Journal of marketing communications
137
International journal of advertising : the quarterly review of marketing communications
99
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
67
Journal of advertising research
64
Psychology & marketing
64
Journal of promotion management : JPM
63
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
International journal of sports marketing & sponsorship
26
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing : ZFP ; journal of research and management
22
Sport marketing quarterly : preferred journal of the Sport Marketing Association
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
more ...
less ...
Source
All
ECONIS (ZBW)
3,772
Showing
1
-
10
of
3,772
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsorship
and advertising in
sport
: a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
2
Investigating the different congruence effects on
sports
sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
3
Sponsor-event congruence effects : the moderating role of
sport
involvement and mediating role of sponsor attitudes
Koo, Jakeun
;
Lee, Younghan
- In:
Sport management review
22
(
2019
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10012013991
Saved in:
4
Added value for sponsors : a study of network in
football
2011-2018
Erichsen, Morten
;
Stiklestad, Trond
;
Holum, Marthe
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013349530
Saved in:
5
Sponsor response strategies for avoiding negative brand image effects in a
sponsorship
crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Saved in:
6
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
7
Exploring the impact of Qatar’s soft power
sponsorship
in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
Saved in:
8
The impact of color and animation on
sports
viewers' attention to televised
sponsorship
signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
9
Implicit
sponsorship
effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
10
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->