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Erfolgreiche Marketingkommunikation : Wertsteigerung durch Prozessmanagement

Hofbauer, Günter; Hohenleitner, Christina - 2005

Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des Unternehmens und deren operative Umsetzung werden zum entscheidenden Wettbewerbsfaktor. Steigender Wettbewerb und die Angleichung der Angebote erfordern eine klare Differenzierung und...

Persistent link: https://www.econbiz.de/10002913545

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718

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Impact of TV advertisement on the "response process" of the private service holders of Bangladesh

Hoque, Md. Anamul; Ahmed, SK Kamal; Fouji, Mahmudul Hasan - In: Business and Economic Research : BER 3 (2013) 1, pp. 427-441

Persistent link: https://www.econbiz.de/10009786139

Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30

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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits

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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Persistent link: https://www.econbiz.de/10012221822

Colour temperature in advertising and its impact on consumer purchase intentions

Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Oeconomia Copernicana 8 (2017) 4, pp. 657-669

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The moderating role of religiosity on cause related advertising campaigns

Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260

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Consumer's attitude to receive and response to SMS advertising

Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90

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Exclusivity in online targeted promotions : cross-cultural preferences of consumers

Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408

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