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Juntunen, Arja - 2001

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Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24

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Calder, Bobby J.; Malthouse, Edward C. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 1-36). 2008

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Johannsen, Nicolai - 2002 - 1. Aufl.

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Heimbach, Petja - 2001 - 1. Aufl.

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Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

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Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: The journal of consumer marketing 30 (2013) 4, pp. 320-327

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Sun, Shuoya; Wojdynski, Bartosz W.; Binford, Matthew T.; … - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 91-109

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Tewari, Mallika; Upadhyay, Alok; Pant, Ashish - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 195-217). 2023

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