//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of utilitarian val...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
224
Konsumentenverhalten
222
Continuance intention
107
Product involvement
64
continuance intention
63
Customer satisfaction
56
Kundenzufriedenheit
56
Hedonic value
50
Online retailing
49
Online-Handel
49
Innovation adoption
48
Innovationsakzeptanz
48
product involvement
48
Utilitarian value
47
utilitarian value
47
Brand image
43
Markenimage
41
Social Web
40
Social web
40
Utilitarianism
38
Utilitarismus
38
hedonic value
38
Beziehungsmarketing
33
Relationship marketing
33
Internet marketing
32
Online-Marketing
32
E-commerce
27
Electronic Commerce
27
Service quality
26
Dienstleistungsqualität
25
Hedonic price index
25
Hedonischer Preisindex
25
Confidence
24
Vertrauen
24
Coronavirus
23
Brand management
22
Markenführung
22
Werbewirkung
22
Mobile Anwendung
21
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
22
Author
All
Xue, Fei
3
Akbari, Mohsen
1
Ali, Mazhar
1
Becheur, Imene
1
Chanavat, Nicolas
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
Drossos, Dimitris A.
1
Ebrahimpour, Mostafa
1
El Hedhli, Kamel
1
Fazli-Salehi, Reza
1
Fikouie, Minoo
1
Foukas, Konstantinos G.
1
Gan, Jen Ling
1
Giaglis, George M.
1
Jiang, Kan
1
Jiang, Nan
1
Khandelwal, Utkal
1
Khong Kok Wei
1
Kokkinaki, Flora
1
Lee, Jung-Gyo
1
Liu, ShiXiong
1
Loiza-Maya, Ruben
1
Lorgnier, Nicolas G. A.
1
Luo, Shaohua
1
Madadi, Rozbeh
1
Moradipour, Saeed
1
Moschis, George P.
1
Mueller, Barbara
1
Munnukka, Juha
1
Muralidharan, Sidharth
1
Nagar, Komal
1
O'Rourke, Shawn M.
1
Pan, Po-lin
1
Park, Jaejin
1
Rakrachakarn, Pakakorn
1
Shasha Teng
1
Shih, Chia-Shun
1
Singh, Trilok Pratap
1
Smith, Michael S.
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Electronic commerce research and applications
1
European Sport management quarterly : ESMQ
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Middle East journal of management : MEJM
1
Research in world economy
1
Society and business review
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
2
Puffery vs. product claims : what do consumers perceive?: what do consumers believe?
Mueller, Barbara
- In:
Advertising and communication : proceedings 4th …
,
(pp. 15-26)
.
2005
Persistent link: https://www.econbiz.de/10003353590
Saved in:
3
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
4
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
5
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
6
Toward an integrated model of purchase intention of dietary supplements in sexually oriented advertising
Pan, Po-lin
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010345582
Saved in:
7
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
8
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
Saved in:
9
Clarifying the relationship between involvement variables and advertising effectiveness among young people
Te'eni-Harari, Tali
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
Saved in:
10
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->