Similar Search Results

Danaher, Peter J.; Danaher, Tracey S.; Smith, Michael S.; … - In: Journal of marketing research 57 (2020) 3, pp. 445-467

Persistent link: https://www.econbiz.de/10012214143

Mueller, Barbara - In: Advertising and communication : proceedings 4th …, (pp. 15-26). 2005

Persistent link: https://www.econbiz.de/10003353590

Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106

Persistent link: https://www.econbiz.de/10011304628

Drossos, Dimitris A.; Kokkinaki, Flora; Giaglis, George M. - In: Electronic commerce research and applications 13 (2014) 6, pp. 423-430

Persistent link: https://www.econbiz.de/10011349112

Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86

Persistent link: https://www.econbiz.de/10010344855

Pan, Po-lin - In: Journal of food products marketing 20 (2014) 2, pp. 132-145

Persistent link: https://www.econbiz.de/10010345582

Nagar, Komal - In: Journal of global marketing 28 (2015) 3/5, pp. 152-171

Persistent link: https://www.econbiz.de/10011433865

Lee, Jung-Gyo; Park, Jaejin - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 55-74

Persistent link: https://www.econbiz.de/10010489101

Te'eni-Harari, Tali - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 183-203

Persistent link: https://www.econbiz.de/10010479077

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of internet marketing and … 8 (2013) 2, pp. 125-142

Persistent link: https://www.econbiz.de/10010394711