Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital advertising : measurem...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
13
Werbung
11
Advertising industry
5
Creativity
5
Werbewirtschaft
5
Consumer behaviour
4
Frauen
4
Gender
4
Geschlecht
4
Konsumentenverhalten
4
Kreativität
4
Middle East
4
Mittlerer Osten
4
Werbewirkung
4
Women
4
Brand management
3
Markenführung
3
Marketing
3
Advertisements and promotions to Muslims
2
Advertising Agencies
2
Communication
2
Expectations
2
Halal holidays
2
Institutional economics
2
Institutionenökonomik
2
Islam
2
Islamic business ethics
2
Islamic marketing
2
Islamic marketing mix
2
Islamic markets
2
Kommunikation
2
Marketing management
2
Marketingmanagement
2
Muslim-friendly
2
Perceived Risk
2
Professional Services
2
Tourism
2
United Arab Emirates
2
Vereinigte Arabische Emirate
2
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Turnbull, Sarah
4
Middleton, Karen
3
Fletcher-Brown, Judith
1
Oliveira, Mauro José de
1
Thompson-Whiteside, Helen
1
Wheeler, Colin
1
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Marketing theory
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012817146
Saved in:
2
How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen
;
Turnbull, Sarah
- In:
Marketing theory
21
(
2021
)
4
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
Saved in:
3
Female role portrayals in Brazilian advertising : are outdated cultural stereotypes preventing change?
Middleton, Karen
;
Turnbull, Sarah
;
Oliveira, Mauro José de
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10012260252
Saved in:
4
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
