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Advertising effects
Consumer behaviour
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3,902
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Gierl, Heribert
26
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
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19
Diehl, Sandra
16
Huber, Frank
15
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14
Pauwels, Koen
14
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12
Muehling, Darrel D.
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Reijmersdal, Eva A. van
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Taylor, Charles Raymond
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Eisend, Martin
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Kareklas, Ioannis
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Torres, Ivonne M.
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Wu, Linwan
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
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OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
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Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
97
Journal of advertising research
76
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
Psychology & marketing
68
Journal of promotion management : JPM
66
International journal of internet marketing and advertising : IJIMA
58
Journal of advertising : official publication of the American Academy of Advertising
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
European journal of marketing : EJM
34
Journal of current issues and research in advertising : JCIRA
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Marketing : ZFP ; journal of research and management
29
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of hospitality management
25
SpringerLink / Bücher
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of global marketing
20
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
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ECONIS (ZBW)
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1
The effect of brand crises on endorser
reputation
and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental
luxury
brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
The role of art infusion in enhancing pro-environmental
luxury
brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
7
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer
reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
8
Mixed feelings enhance the effectiveness of
luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
9
The mind of the beholder : congruence effects in
luxury
product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
10
Consumer self-reported and testosterone responses to advertising of
luxury
goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
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