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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,458
Konsumentenverhalten
81,008
Soziologie
15,408
Theorie
10,969
Theory
10,688
Relationship marketing
9,281
Beziehungsmarketing
9,251
Brand management
7,607
Markenführung
7,565
Brand image
6,755
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6,714
Data Mining
5,898
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5,828
Online-Handel
5,788
Online retailing
5,776
Customer satisfaction
5,749
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5,590
USA
5,557
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5,493
Social Web
5,339
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5,335
United States
4,975
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4,744
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4,727
Sociology
4,560
Service quality
4,464
Germany
4,449
Dienstleistungsqualität
4,421
Brand
4,346
Markenartikel
4,337
Einzelhandel
4,216
Retail trade
4,175
Electronic Commerce
3,874
E-commerce
3,757
Werbewirkung
3,712
Verbraucherverhalten
3,592
Experiment
3,460
Emotion
3,312
Advertising
3,076
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Wilbur, Kenneth C.
12
Bellman, Steven
11
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Terlutter, Ralf
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
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Sar, Sela
8
Smit, Edith G.
8
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National Bureau of Economic Research
5
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Media-Micro-Census GmbH <Frankfurt, Main>
3
Books on Demand GmbH <Norderstedt>
2
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the review of marketing communications
142
Journal of business research : JBR
142
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of advertising research
67
Journal of retailing and consumer services
67
Psychology & marketing
63
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Journal of current issues and research in advertising
23
Marketing : ZFP ; journal of research and management
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,669
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1
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date (oldest first)
1
Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing
Baxter, Katherine
;
Ghandour, Rajab
;
Histon, Wendy
- In:
International journal of internet marketing and …
21
(
2024
)
1/2
,
pp. 149-179
Persistent link: https://www.econbiz.de/10015066821
Saved in:
2
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
3
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
4
Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Saved in:
5
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
Saved in:
6
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
7
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
Saved in:
8
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
9
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
10
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
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