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~subject:"Advertising effects"
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Advertising effects
Online-Marketing
13,149
Internet marketing
13,033
Social Web
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4,600
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4,591
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Wilbur, Kenneth C.
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Jerath, Kinshuk
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Lewis, Randall A.
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11
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9
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Penta, Antonio
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Zhu, Yi
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Dwivedi, Yogesh Kumar
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Katona, Zsolt
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Pauwels, Koen
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Reiley, David H.
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Rutz, Oliver J.
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Simonov, Andrey
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Skiera, Bernd
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Abou Nabout, Nadia
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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ICORIA <12., 2013, Zagreb>
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
58
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
51
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Journal of marketing
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Electronic commerce research and applications
9
Journal of retailing
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
2,114
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1
A model of tourism advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
2
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
3
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
4
The persuasive effect of humorous prompts on tourists' heritage responsible behaviors
Ji, Jia-Cheng
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
Tourism review
79
(
2024
)
4
,
pp. 903-922
Persistent link: https://www.econbiz.de/10015049345
Saved in:
5
Webtracking mit Google Analytics : [mehr Erfolg für Ihren Online-Auftritt!]
Lamprecht, Stephan
-
2010
Persistent link: https://www.econbiz.de/10003953985
Saved in:
6
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
7
Moderating effects of Internet advertising
Spilker-Attig, Andrea Maria Renate
-
2010
Persistent link: https://www.econbiz.de/10008659538
Saved in:
8
Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
Saved in:
9
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
10
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Brown, Danny
;
Fiorella, Sam
-
2013
Persistent link: https://www.econbiz.de/10010201803
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