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Advertising effects
Consumer behaviour
83,505
Konsumentenverhalten
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Brand management
17,729
Markenführung
17,316
Stakeholder
11,017
Theorie
10,355
Theory
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Relationship marketing
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Beziehungsmarketing
9,845
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6,319
Brand
6,296
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5,898
Social Web
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Social web
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Kundenzufriedenheit
5,735
Online-Handel
5,680
Online retailing
5,668
USA
5,587
Deutschland
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Corporate social responsibility
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5,262
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5,229
Germany
5,082
Service quality
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Dienstleistungsqualität
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Einzelhandel
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Retail trade
4,400
Werbewirkung
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Electronic Commerce
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E-commerce
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Verbraucherverhalten
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Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
23
Septianto, Felix
23
Esch, Franz-Rudolf
19
Diehl, Sandra
16
Huber, Frank
15
Bauer, Hans H.
14
Pauwels, Koen
14
Matthes, Jörg
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Naderer, Brigitte
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Taylor, Charles Raymond
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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Bellman, Steven
10
Dodoo, Naa Amponsah
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Hudders, Liselot
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9
Evans, Nathaniel J.
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Ilicic, Jasmina
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Romaniuk, Jenni
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Terlutter, Ralf
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Bang Nguyen Viet
8
Chan, Kara
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Ghose, Anindya
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Klapper, Daniel
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Meyer, Frederik
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Shaker Verlag
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Österreichische Werbewissenschaftliche Gesellschaft
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
138
International journal of advertising : the quarterly review of marketing communications
95
Journal of advertising research
73
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Psychology & marketing
68
Journal of promotion management : JPM
66
International journal of internet marketing and advertising : IJIMA
58
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Marketing : ZFP ; journal of research and management
28
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of hospitality management
25
SpringerLink / Bücher
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of global marketing
20
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
Journal of consumer marketing
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
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ECONIS (ZBW)
3,957
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1
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
2
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
5
Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
Saved in:
6
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
7
A literature review of consumer-based brand scales
Zarantonello, Lia
- In:
Handbook on brand and experience management
,
(pp. 188-218)
.
2008
Persistent link: https://www.econbiz.de/10003789040
Saved in:
8
Wirkung von Multimedialität bei Markenauftritten im Internet : theoretische Grundlagen und empirische Erkenntnisse
Esch, Franz-Rudolf
;
Hardiman, Marco
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10003285249
Saved in:
9
Wirkung interaktiver Markenauftritte im Internet : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Kiss, Greg
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10003318527
Saved in:
10
Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003319276
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