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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix; Rumpf, Christopher; Breuer, Christoph - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
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Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising
Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
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Sportsponsoring bei Fußball-Weltmeisterschaften : Wirkungsvergleich WM 2006 versus WM 1998
Nufer, Gerd - 2011
1998 wurde vom Autor eine umfangreiche empirische Untersuchung zu den Wirkungen von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaft in Frankreich veröffentlicht. Gemessen und analysiert wurden u.a. Erinnerungsleistungen und Veränderungen psychologischer Marketing-Zielgrößen im...
Persistent link: https://www.econbiz.de/10009521322
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127