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~subject:"Advertising effects"
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Advertising effects
Wirkungsanalyse
78,219
Impact assessment
76,103
Werbung
13,765
Coronavirus
12,633
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10,511
Advertising
10,350
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3,038
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2,998
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Diehl, Sandra
17
Gierl, Heribert
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Septianto, Felix
17
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16
Taylor, Charles Raymond
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Rozendaal, Esther
12
Dens, Nathalie
11
Reijmersdal, Eva A. van
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
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Wilson, Rick T.
11
Bellman, Steven
10
Buijzen, Moniek
10
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10
Esch, Franz-Rudolf
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10
Malik, Garima
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Mueller, Barbara
10
Sayedi, Amin
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Choi, Yung Kyun
9
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9
Ghose, Anindya
9
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Jerath, Kinshuk
9
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9
Wu, Linwan
9
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8
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National Bureau of Economic Research
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Peter Lang GmbH
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Anheuser-Busch, Inc.
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Association of National Advertisers
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Avrim Lazar and Associates
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of promotion management : innovations in planning and applied research
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
25
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
SpringerLink / Bücher
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
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1
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
2
Estimating marketing component effects : double machine learning from targeted digital promotions
Ellickson, Paul B.
;
Kar, Wreetabrata
;
Reeder, James C.
- In:
Marketing science
42
(
2023
)
4
,
pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
Saved in:
3
Advertising
content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
4
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
5
ChatGPT, AI
advertising
, and
advertising
research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
6
Message and media : the future of
advertising
research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
7
The economic implications of
advertising
Firestone, Otto John
-
1967
Persistent link: https://www.econbiz.de/10000566953
Saved in:
8
Die ökonomische Bedeutung der
Werbung
: Endbericht : Studie im Auftrag des Zentralverbands der deutschen Werbewirtschaft ZAW e.V. und des Gesamtverbands Kommunikationsagenturen GWA...
Hoch, Annegret
;
Handrich, Lars
;
Pavel, Ferdinand
-
2016
Persistent link: https://www.econbiz.de/10011545635
Saved in:
9
Advertising
investment as a tool for boosting consumption : testing Galbraith's hypothesis for Spain
Martínez-Fernández, Valentín-Alejandro
;
Castellanos, …
- In:
Revista de economia contemporânea : revista …
18
(
2014
)
3
,
pp. 435-452
Persistent link: https://www.econbiz.de/10011472238
Saved in:
10
Content analysis of tv food
advertising
using climate impact and a nutritional impact index
Annala, Milla
;
Vinnari, Markus
- In:
Ecological economics : the transdisciplinary journal of …
159
(
2019
),
pp. 68-74
Persistent link: https://www.econbiz.de/10012167251
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