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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Journal of marketing communications
115
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
42
Journal of retailing and consumer services
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Health marketing quarterly
31
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
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Journal of advertising
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Journal of global marketing
24
Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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Journal of international consumer marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Asia Pacific journal of marketing and logistics
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International journal of pharmaceutical and healthcare marketing : IJPHM
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The journal of consumer marketing
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Journal of marketing research
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Marketing : ZFP ; journal of research and management
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Quantitative marketing and economics : QME
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International journal of consumer studies
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Journal of business ethics : JOBE
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Marketing intelligence & planning
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International journal of hospitality management
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Journal of consumer marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
3,943
RePEc
1
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1
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1
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
2
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
3
The value of using popular music and performers on brand and message recall in television
advertising
jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
4
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
5
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
6
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
7
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
8
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
9
Review of neuroscience in
marketing
: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
10
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
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