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Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans

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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

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Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

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Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?

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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

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design of display elements succeeds in conveying sustainability for a new organic juice. In addition, the perception of …

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The influence of changing advertising support on consumers' perceptions of brand prices

De Chernatony, Leslie - 1991

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"Hello, Mrs. Sarah Jones! We recommend this product!" Consumers' perceptions about personalized advertising : comparisons across advertisements delivered via three different types...

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