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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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Cross-cultural challenges in product placement
Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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In-Game-Advertising - Videospiele als Werbeträger in der Markenkommunikation
Freundt, Marcel - In: Virales Marketing. 2015
Persistent link: https://www.econbiz.de/10011402789
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Computerspiele als Werbeträger : Chancen, Risiken und Management von In-Game Advertising
Ziegele, Marc - In: Ökonomie, Qualität und Management von Unterhaltungsmedien, (pp. 277-296). 2012
Persistent link: https://www.econbiz.de/10014566727
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Advertising media
Jugenheimer, Donald W.; Turk, Peter B. - 1980
Persistent link: https://www.econbiz.de/10000559263
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Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der … - Berlin : IVW; -2003: Bonn : IVW - 1992/93(1993)-2015/2016
Persistent link: https://www.econbiz.de/10000504721
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AWA : Allensbacher Marktanalyse, Werbeträgeranalyse
Institut für Demoskopie Allensbach - Allensbach : Institut für Demoskopie - [19]92 -
Persistent link: https://www.econbiz.de/10000535071