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~subject:"Advertising planning"
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Advertising planning
Advertising effects
11
Werbewirkung
11
Advertising
10
USA
10
United States
10
Werbung
10
Sportmarketing
7
Sports marketing
7
Consumer behaviour
4
Crisis management
4
Data envelopment analysis
4
Konsumentenverhalten
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Social Web
4
Social media
4
Social web
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Sport event
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Sportveranstaltung
4
Werbeplanung
4
sports advertising
4
Communication
3
Corporate reputation
3
Data-Envelopment-Analyse
3
Fernsehwerbung
3
Firmenimage
3
Internet marketing
3
Krisenmanagement
3
Online-Marketing
3
Sport
3
Sports
3
Television advertising
3
Advertising industry
2
Betriebliche Budgetierung
2
Brand extension
2
China
2
Corporate budgeting
2
Kommunikation
2
Management
2
Markentransfer
2
Media usage
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English
4
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Cheong, Yunjae
4
Kim, Kihan
4
De Gregorio, Federico
1
Kim, Hyuksoo
1
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International journal of advertising : the quarterly review of marketing communications
2
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
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ECONIS (ZBW)
4
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The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
2
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
3
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
Saved in:
4
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
Saved in:
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