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Markenimage - Konzeptualisieru...
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11,060
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Abrar, Muhammad
1
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Journal of business research : JBR
3
International journal of wine business research : IJWBR
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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Breaking new ground in theory and practice
1
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Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Market : review for marketing theory and practice
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Problems and perspectives in management : PPM ; international research journal
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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Sport management review
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The journal of applied business research
1
The journal of brand management : an international journal
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The real estate finance journal
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ECONIS (ZBW)
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1
Lable design : impact on millennials' perceptions of wine
Henley, Celia D.
;
Fowler, Deborah C.
;
Yuan, Jingxue Jessica
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009008219
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2
An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan
;
Kamal, Sara
- In:
Breaking new ground in theory and practice
,
(pp. 181-192)
.
2011
Persistent link: https://www.econbiz.de/10009380022
Saved in:
3
Do millennial generation's wine preferences of the "new world" differ from the "old world"? : a pilot study
Magistris, Tiziana de
;
Groot, Etiénne
;
Gracia, Azucena
; …
- In:
International journal of wine business research : IJWBR
23
(
2011
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10009244341
Saved in:
4
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
5
The millennial shift in hotel brands
Russell, Brett
- In:
The real estate finance journal
30
(
2014/15
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10011303556
Saved in:
6
The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty
Erdoğmuş, İrem
;
Büdeyri-Turan, Işıl
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009667834
Saved in:
7
Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W.
;
Mills, Michael K.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1471-1479
Persistent link: https://www.econbiz.de/10009620138
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8
Developing marketing strategies to increase brand equity : the differences between age groups
Chen, Hui-chu
;
Green, Robert D.
- In:
International business and economics research journal
11
(
2012
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10009620530
Saved in:
9
Who is more influenced by customer equity drivers? : a moderator analysis in a professional soccer context
Yoshida, Masayuki
;
Gordon, Brian
- In:
Sport management review
15
(
2012
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10009627406
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10
Communicating across age-groups : variance in consumer attitudes from tweenagers to adults
Sharma, Ruppal Walia
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10011443570
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