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Celebrity endorsement and stock market return
Prentice, Catherine; Zhang, Lei - In: Marketing intelligence & planning 35 (2017) 4, pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
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The Value of Celebrity Endorsements : A stock Market Perspective
Molchanov, Alexander; Ding, Haina; Stork, Philip A. - 2010
Are celebrity endorsements worthwhile investments in advertising‘ To answer this question we analyze a unique sample of …
Persistent link: https://www.econbiz.de/10014211185
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Asymmetric effect of advertising on the Chinese stock market
Hsu, Ching-Chi; Chen, Miao-Ling - In: Applied economics letters 26 (2019) 2, pp. 157-162
Persistent link: https://www.econbiz.de/10012204156
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Hidden Advertising : The Streetlight Effect and Stock Mispricing
Gefen, Ofir; Hsu, Po-Hsuan; Lee, Hsiao-Hui; Reeb, David M. - 2021
. Among the many firms that do not report their advertising, 25% are in the top decile of observed advertising. We find that …, auditor-specific minimums (e.g., EY vs. Deloitte). Forced and voluntary auditor changes lead firms to alter advertising … disclosures. Financial analysts ask executives of hidden advertising firms 65% fewer questions about advertising than their …
Persistent link: https://www.econbiz.de/10013223942
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Is soft information substitutive or complementary to hard news for investor attention? : evidence from corporate advertising in Japan
Aman, Hiroyuki; Kasuga, Norihiro; Moriyasu, Hiroshi - In: Research in international business and finance 66 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014463121
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The Celebrity Stock Market
Schwartz, Victoria L. - 2019
Seemingly ripped off the pages of dystopian novels, companies have experimented with celebrity stock markets — human equity trading markets in which investors can purchase “stock” in aspiring athletes, entertainers, and other celebrities and receive a share in the celebrity's future...
Persistent link: https://www.econbiz.de/10012889762
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Media coverage and stock returns on the London Stock Exchange, 1825-70
Turner, John D.; Ye, Qing; Walker, Clive B. - 2016
News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...
Persistent link: https://www.econbiz.de/10011458919
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Inside and outside the London Stock Exchange : stockbrokers and speculation in late Victorian Britain
Taylor, James - In: Enterprise & society : the international journal of … 22 (2021) 3, pp. 842-877
Persistent link: https://www.econbiz.de/10012618302
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Intraday price and volatility spillovers between Japanese and Korean stock markets
Kang, Sang Hoon; Yoon, Seong-min - In: Korea and the world economy 15 (2014) 2, pp. 185-207
Persistent link: https://www.econbiz.de/10010414245
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Volatility transmission between the Japanese stock market and the Western stock market indices : time & frequency domain connectedness analysis with high-frequency data
Akdoğu, Serpil Kahraman; Keser, Merve - In: Applied economics 54 (2022) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012874238