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The use of Facebook to promote drinking among young consumers

Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401

Persistent link: https://www.econbiz.de/10010433917

Is what you see what you get? : investigating the relationship between social media content and counterproductive work behaviors, alcohol consumption, and episodic heavy drinking

Becton, J. Bret; Walker, H. Jack; Schwager, Paul; … - In: International journal of human resource management 30 (2019) 15, pp. 2251-2272

Persistent link: https://www.econbiz.de/10012194422

Connecting without connection : using social media to analyze problematic drinking behavior among mothers

Crawford, Elizabeth Crisp; Daniel, Emory Stephen; … - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 121-143

Persistent link: https://www.econbiz.de/10012245030

Young consumers' esposure to alcohol sponsorship in sport

Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102

Persistent link: https://www.econbiz.de/10011288542

Social media alcohol advertising among underage minors : effects of models' age

Alhabash, Saleem; Mundel, Juan; Deng, Tao; McAlister, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 552-581

Persistent link: https://www.econbiz.de/10012586679

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Does Online Advertising Offset the Effectiveness of Outdoor Alcohol Advertising Regulation?

He, Xi - 2018

Outdoor advertising is the main platform for advertising alcoholic products. While whether regulation of outdoor … alcohol advertising is effective remains unclear, the increasing use of online advertising in alcohol producers’ marketing … effectiveness of regulation of outdoor alcohol advertising and test whether online ads offset this effectiveness. Based on aggregate …

Persistent link: https://www.econbiz.de/10014033529

Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339

Persistent link: https://www.econbiz.de/10011504122

Friends or foes : group influence effects on moderate drinking behaviors

Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154

Persistent link: https://www.econbiz.de/10011373100

The dark side of socialization : a longitudinal investigation of newcomer alcohol use

Liu, Songqi; Wang, Mo; Bamberger, Peter A.; Shi, Junqi; … - In: Academy of Management journal : AMJ 58 (2015) 2, pp. 334-355

Persistent link: https://www.econbiz.de/10011287608

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