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Product involvement, WOM and e...
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Altersgruppe
Young adults
817
Junge Erwachsene
573
Consumer behaviour
471
Konsumentenverhalten
443
Viral marketing
335
Virales Marketing
333
eWOM
287
Youth
236
Jugendliche
226
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212
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211
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185
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185
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130
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129
young adults
112
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104
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103
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103
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100
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87
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82
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80
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76
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74
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73
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73
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69
Beziehungsmarketing
68
Product involvement
63
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54
E-commerce
51
Dienstleistungsqualität
50
Electronic Commerce
50
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49
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Latz, Isabelle
3
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2
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1
Anup Singh
1
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1
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1
Ballina, Isabel de la
1
Ballina, Javier F. de la
1
Beard, Fred K.
1
Benson, Joseph P.
1
Bhattacharya, Jay
1
Blewitt, J. C.
1
Bonaparte, Yosef
1
Bordonoba-Juste, Victoria
1
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1
Brant, Katarina K.
1
Brocas, Isabelle
1
Bălan, Mădălina
1
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1
Carmichael, Kaitlyn E.
1
Carrillo, Juan D.
1
Casaló, Luis V.
1
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1
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1
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1
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1
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1
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1
Chuang, Szufang
1
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1
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1
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1
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1
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1
Dick, Shanna D.
1
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1
Endri, Endri
1
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1
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1
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BestMasters
2
Business horizons
2
International journal of consumer studies
2
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2
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2
The Cornell hospitality quarterly
2
Advances in human resources management and organizational development (AHRMOD) book series
1
Amfiteatru economic : an economic and business research periodical
1
Asian Academy of Management journal : AAMJ
1
Central European business review : CEBR
1
Challenges of the global economy : some Indonesian issues
1
Columbia economics discussion paper series / Department of Economics, Columbia University
1
Corporate communications : an international journal
1
Discussion paper / Centre for Economic Policy Research
1
European management review : EMR
1
FEDS Working Paper
1
Finance and economics discussion series
1
Financial services review : the journal of individual financial management
1
Generational shockwaves and the implications for higher education
1
Human resource development international : enhancing performance, learning and integrity
1
Human resource development quarterly
1
Human resource management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economics and financial issues : IJEFI
1
International journal of happiness and development
1
International journal of intelligent enterprise : IJIE
1
International journal of organizational analysis
1
International journal of retail and distribution management
1
International journal of social entrepreneurship and innovation : IJSEI
1
International marketing review
1
Issues in accounting education
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of HRM - human resource management
1
Journal of commerce & business studies
1
Journal of contemporary management : JMC
1
Journal of hospitality and tourism insights
1
Journal of internet commerce
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing theory and practice
1
Journal of policy modeling : JPMOD ; a social science forum of world issues
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ECONIS (ZBW)
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1
How old is your soul? : differences in the impact of
eWOM
on Generation X and millennials
Ruiz-Equihua, Daniel
;
Casaló, Luis V.
;
Romero, Jaime
- In:
Journal of hospitality and tourism insights
5
(
2022
)
3
,
pp. 553-566
Persistent link: https://www.econbiz.de/10013272798
Saved in:
2
The impact of age in the generation of satisfaction and
WOM
in mobile shopping
San-Martín, Sonia
;
Prodanova, Jana
;
Jiménez, Nadia
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010503940
Saved in:
3
The millennial lie
Fogarty, Timothy J.
- In:
Issues in accounting education
23
(
2008
)
3
,
pp. 369-371
Persistent link: https://www.econbiz.de/10003760385
Saved in:
4
Female labor market conditions and family formation
Kondo, Ayako
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003781727
Saved in:
5
A profile of the millennial generation : implications for teaching and learning in the business classroom
Daniels, Denise
;
Strand Norman, Carolyn
;
Stewart, Ian
- In:
Journal of the Academy of Business Education : JABE
5
(
2004
)
3
,
pp. 50-62
Persistent link: https://www.econbiz.de/10003869281
Saved in:
6
Corporate social responsibility and the millennials
McGlone, Teresa
;
Spain, Judith Winters
;
MacGlone, Vernon Lee
- In:
Journal of education for business
86
(
2011
)
4
,
pp. 195-200
Persistent link: https://www.econbiz.de/10009301163
Saved in:
7
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
8
Personalakquisition im Spiegelbild der Generationenvielfalt
Latz, Isabelle
-
2016
Persistent link: https://www.econbiz.de/10011428549
Saved in:
9
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
10
The millennial shift in hotel brands
Russell, Brett
- In:
The real estate finance journal
30
(
2014/15
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10011303556
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