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Examining the moderating role of gender and point of purchase platforms on eWOM intentions
Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83
Persistent link: https://www.econbiz.de/10015066817
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Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi; Silalahi, Sahat Aditua Fandhitya; Hariyadi; … - In: Journal of Islamic marketing 14 (2023) 8, pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
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Letting the dogs out : the impact of team service dogs on brand image, perceived altruism, and behavioral intention
Mastromartino, Brandon; Wear, Henry; Naraine, Michael L.; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 265-277
Persistent link: https://www.econbiz.de/10013532035
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Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz; Paul, Justin - In: Business strategy and the environment 31 (2022) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
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What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
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Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.; Wilson, Anne V.; John, Leslie K. - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
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The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye; Lee, Jaejin; Kim, Soojin - In: Journal of marketing communications 23 (2017) 5, pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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Does the use of organic personal care products persuade sustainable consumption behaviour? : understanding the moderating role of health consciousness
Jhamb, Deepika; Chandel, Aditi; Mittal, Amit; Tandon, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 807-830
Persistent link: https://www.econbiz.de/10014511504