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Do institutional investors pay attention to customer satisfaction and why?

Luo, Xueming; Zhang, Ran; Zhang, Weining; Aspara, Jaakko - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 119-136

Persistent link: https://www.econbiz.de/10010345200

High-Volume Business News : Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns

Malo, Pekka - 2018

Due to the highly voluminous, heterogeneous, and unstructured nature of global business news streaming at a fast pace, it has become increasingly difficult for marketing executives, corporate communications managers, and market analysts to make sense and track news media stories addressing the...

Persistent link: https://www.econbiz.de/10012930186

The role of product and brand perceptions in stock investing : effects on investment considerations, optimism and confidence

Aspara, Jaakko - In: The journal of behavioral finance : a publication of … 14 (2013) 3, pp. 195-212

Persistent link: https://www.econbiz.de/10010255612

Consumers' stock preferences beyond expected financial returns ; the influence of product and brand evaluations

Aspara, Jaakko; Tikkanen, Henrikki - In: The international journal of bank marketing : IJBM 28 (2010) 3, pp. 193-221

Persistent link: https://www.econbiz.de/10008696409

The role of company affect in stock investments : towards blind, undemanding, noncomparative and committed love

Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 11 (2010) 2, pp. 103-113

Persistent link: https://www.econbiz.de/10003993564

Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour

Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1446-1469

Persistent link: https://www.econbiz.de/10009378623

Focal versus background goals in consumer financial decision-making : trading of financial returns for self-expression?

Aspara, Jaakko; Chakravarti, Amitav; Hoffmann, Arvid O. I. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1114-1138

Persistent link: https://www.econbiz.de/10011338810

Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect

Aspara, Jaakko; Hoffmann, Arvid O. I. - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 201-211

Persistent link: https://www.econbiz.de/10011339350

Individuals' affect-based motivations to invest in stocks : beyond expected financial returns and risks

Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 12 (2011) 2, pp. 78-89

Persistent link: https://www.econbiz.de/10009272474

The Spill-Over of Product Evaluations to Stock Investment Decisions : An Experiment with Finnish Individual Investors

Aspara, Jaakko - 2011

Earlier behavioral finance research has found that individual investors' familiarity with companies' products may spill over to affect their decisions to invest in the companies' stocks. However, what has not been confirmed is whether also subjective product evaluations spill over to affect...

Persistent link: https://www.econbiz.de/10013132971