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Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei; Zhuang, Mengzhou; Fang, Eric; Huang, Minxue - In: Journal of marketing 88 (2024) 2, pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
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Can personalized recommendations in charity advertising boost donation? : the role of perceived autonomy
Lv, Linxiang; Huang, Minxue - In: Journal of advertising 53 (2024) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10014575200
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Apology or gratitude? : the effect of communication recovery strategies for service failures of AI devices
Lv, Linxiang; Huang, Minxue; Guan, Dawei; Yang, Kairui - In: Journal of travel and tourism marketing 39 (2022) 6, pp. 570-587
Persistent link: https://www.econbiz.de/10014234598
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Personalized communication as a platform for service inclusion? : initial insights into interpersonal and AI-based personalization for stigmatized consumers
Mende, Martin; Scott, Maura L.; Ubal, Valentina O.; … - In: Journal of service research 27 (2024) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014580389
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin; Yang, Kejia; Zhang, Jonathan Z.; … - In: Management science : journal of the Institute for … 69 (2023) 4, pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
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Dynamic and global drivers of salesperson effectiveness
Claro, Danny Pimentel; Ramos, Carla; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 399-425
Persistent link: https://www.econbiz.de/10015047779