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~subject:"Arzneimittel"
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Arzneimittel
Consumer behaviour
83,452
Konsumentenverhalten
81,002
Theorie
9,962
Theory
9,779
Brand management
9,652
Markenführung
9,605
Youth
9,302
Markenartikel
9,275
Relationship marketing
9,275
Beziehungsmarketing
9,246
Jugendliche
9,043
Brand
8,235
Brand image
7,477
Markenimage
7,458
USA
6,313
United States
5,857
Customer satisfaction
5,780
Online-Handel
5,694
Online retailing
5,682
Kundenzufriedenheit
5,621
Deutschland
5,559
Social Web
5,111
Social web
5,107
Online-Marketing
4,725
Internet marketing
4,714
Germany
4,620
Service quality
4,487
Einzelhandel
4,459
Dienstleistungsqualität
4,439
Retail trade
4,406
Werbewirkung
3,856
Advertising effects
3,805
Electronic Commerce
3,690
Experiment
3,611
Verbraucherverhalten
3,599
E-commerce
3,581
Advertising
3,312
Emotion
3,307
Werbung
3,299
Pricing strategy
2,993
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Online availability
All
Free
154
Undetermined
121
Type of publication
All
Article
246
Book / Working Paper
199
Type of publication (narrower categories)
All
Article in journal
228
Aufsatz in Zeitschrift
228
Graue Literatur
87
Non-commercial literature
87
Working Paper
81
Arbeitspapier
80
Aufsatz im Buch
17
Book section
17
Hochschulschrift
12
Thesis
11
Case study
3
Collection of articles written by one author
3
Fallstudie
3
Sammlung
3
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Reprint
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Dissertation u.a. Prüfungsschriften
1
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Language
All
English
428
German
15
French
1
Undetermined
1
Author
All
Heiss, Florian
17
McFadden, Daniel
14
Winter, Joachim
14
Jin, Ginger Zhe
12
Finkelstein, Amy
9
Abaluck, Jason
8
Chesnes, Matthew
8
Fischer, Greg
8
Gruber, Jonathan
8
Raffler, Pia
8
Einav, Liran
7
Kremer, Michael
7
Snyder, Christopher M.
7
Shapiro, Jesse M.
6
Aron-Dine, Aviva
5
Berndt, Ernst R.
5
Bronnenberg, Bart J.
5
Dubé, Jean-Pierre
5
Holmås, Tor Helge
5
Karlan, Dean
5
Robinson, Jonathan
5
Straume, Odd Rune
5
Walker, Sarah
5
Wydick, Bruce
5
Zhou, Bo
5
Brekke, Kurt R.
4
Brekke, Kurt Richard
4
Dalen, Dag Morten
4
Daysal, N. Meltem
4
Ketcham, Jonathan D.
4
Kling, Jeffrey R.
4
McConnell, Margaret
4
McConnell, Margaret Mary
4
Mullainathan, Sendhil
4
Ody, Christopher
4
Powers, Christopher A.
4
Rodríguez-González, Ana
4
Rudholm, Niklas
4
Shafir, Eldar
4
Stern, Philip
4
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Institution
All
National Bureau of Economic Research
26
Universität Zürich / Sozialökonomisches Institut
1
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
26
NBER working paper series
26
Health marketing quarterly
22
Working paper / National Bureau of Economic Research, Inc.
21
NBER Working Paper
19
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
8
Journal of health economics
7
International journal of pharmaceutical and healthcare marketing
6
CESifo working papers
5
Health economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of the economics of business
3
Journal of Islamic marketing
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
3
The European journal of health economics : HEPAC ; health economics in prevention and care
3
The quarterly journal of economics
3
BREAD working paper
2
Center for Global Development Working Paper
2
Consumer behavior
2
DEM working paper series
2
Discussion paper / NHH, Department of Economics
2
Economics letters
2
IBES Diskussionsbeitrag
2
Indian pharmaceutical industry : strategies and challenges in formulations marketing
2
International journal of health care finance and economics
2
International journal of industrial organization
2
Investing in health : the social and economic benefits of health care innovation
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of development economics
2
Journal of public economics
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
NHH Dept. of Economics Discussion Paper
2
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Source
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ECONIS (ZBW)
442
USB Cologne (EcoSocSci)
2
EconStor
1
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1
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1
Medicare's drug discount card program : beneficiaries' experience with choice
Hassol, Andrea
;
Vaillant Wrobel, Marian
;
Doksum, Teresa
- In:
Health care financing review
28
(
2006/07
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003519580
Saved in:
2
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
3
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
4
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
Saved in:
5
The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals
Granlund, David
;
Rudholm, Niklas
- In:
Review of industrial organization : RIO
41
(
2012
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009688210
Saved in:
6
The dimensions of prescription drug
brand
personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
7
Country-of-origin versus
brand
: consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
8
Do pharmacists buy Bayer? : informed shoppers and the
brand
premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
Saved in:
9
Do pharmacists buy Bayer? : informed shoppers and the
brand
premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
-
2014
Persistent link: https://www.econbiz.de/10010391778
Saved in:
10
Consumer loyalty in the Swedish pharmaceuticals market
Granlund, David
(
contributor
);
Rudholm, Niklas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003721097
Saved in:
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