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~subject:"Arzneimittel"
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Arzneimittel
Marketingmanagement
17,084
Marketing management
16,495
Werbung
13,855
Advertising
11,324
Pharmaceuticals
7,817
Pharmaceutical industry
6,824
Pharmaindustrie
6,615
Consumer behaviour
5,816
Konsumentenverhalten
5,700
Marketing
4,565
Theorie
4,406
Theory
4,357
Werbewirkung
4,313
Advertising effects
4,245
USA
3,966
United States
3,707
Deutschland
3,546
Germany
2,969
Online-Marketing
2,968
Internet marketing
2,929
Brand management
2,192
Markenführung
2,164
Innovation
2,137
Relationship marketing
2,080
Beziehungsmarketing
2,063
Welt
1,459
World
1,437
advertising
1,406
Strategisches Management
1,338
India
1,309
Indien
1,286
Unternehmenserfolg
1,279
Social Web
1,276
Social web
1,275
Firm performance
1,272
Arzneimittelmarkt
1,237
Pharmaceutical market
1,128
Brand image
1,099
Markenimage
1,099
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Online availability
All
Free
3,295
Undetermined
1,606
Type of publication
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Book / Working Paper
4,423
Article
3,363
Journal
40
Type of publication (narrower categories)
All
Article in journal
2,883
Aufsatz in Zeitschrift
2,883
Graue Literatur
1,559
Non-commercial literature
1,559
Working Paper
1,364
Arbeitspapier
1,355
Aufsatz im Buch
426
Book section
426
Hochschulschrift
182
Thesis
128
Collection of articles of several authors
110
Sammelwerk
110
Konferenzschrift
61
Amtsdruckschrift
56
Government document
56
Aufsatzsammlung
39
Case study
38
Fallstudie
38
Research Report
32
Conference proceedings
27
Conference paper
25
Konferenzbeitrag
25
Bibliografie enthalten
20
Bibliography included
20
Collection of articles written by one author
19
Sammlung
19
Statistik
16
Lehrbuch
14
Dissertation u.a. Prüfungsschriften
13
Statistics
13
Amtliche Publikation
12
Textbook
12
Article
11
Bibliografie
10
Market information
10
Marktinformation
10
Mehrbändiges Werk
8
Multi-volume publication
8
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8
Forschungsbericht
6
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English
7,073
German
554
French
79
Undetermined
67
Spanish
25
Italian
17
Swedish
9
Portuguese
4
Danish
3
Dutch
3
Polish
2
Hungarian
1
Russian
1
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Author
All
Lichtenberg, Frank R.
122
Berndt, Ernst R.
95
Kremer, Michael
58
Finkelstein, Amy
35
Straume, Odd Rune
35
Brekke, Kurt R.
34
Lo, Andrew W.
34
Correa, Carlos María
33
Snyder, Christopher M.
33
Jin, Ginger Zhe
32
Bate, Roger
30
Frank, Richard G.
30
Philipson, Tomas J.
30
Danzon, Patricia Munch
28
Dubois, Pierre
28
Granlund, David
28
Vernon, John A.
28
Heiss, Florian
27
Simon, Kosali Ilayperuma
27
Einav, Liran
25
Goldman, Dana P.
24
McFadden, Daniel
24
Wille, Eberhard
23
Powell, David
22
Williams, Heidi
22
Winter, Joachim
22
Kaestner, Robert
21
Velásquez, Germán
21
Birg, Laura
20
Chatterjee, Chirantan
20
Dalen, Dag Morten
20
Sood, Neeraj
20
Kyle, Margaret K.
19
Towse, Adrian
19
Conti, Rena M.
18
Grabowski, Henry G.
18
Costa-Font, Joan
17
Garthwaite, Craig
17
Kanavos, Panos
17
Lakdawalla, Darius
17
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National Bureau of Economic Research
335
OECD
33
World Bank
14
World Trade Organization
10
Europäische Kommission
8
Springer Fachmedien Wiesbaden
8
American Enterprise Institute for Public Policy Research
6
Ekonomiska forskningsinstitutet <Stockholm>
5
Food and Drug Administration
5
United States / Congress / House / Committee on Government Operations
5
DAK-Gesundheit
4
Stiftung Wissenschaft und Politik
4
USA / Committee on Ways and Means / Subcommittee on Health
4
Bundesverband der Pharmazeutischen Industrie
3
Edward Elgar Publishing
3
Milieu Ltd.
3
Peter Lang GmbH
3
South Centre
3
UNCTAD
3
USA / Congress / Senate / Special Committee on Aging
3
Vereinte Nationen
3
Wissenschaftliches Institut der Ortskrankenkassen
3
Bad Orber Gespräche <10., 2005, Berlin>
2
Bad Orber Gespräche <8., 2003, Berlin>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <1., 1996, Bad Orb>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <13., 2008, Berlin>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <15., 2010, Berlin>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <17., 2012, Berlin>
2
Bad Orber Gespräche über Kontroverse Themen im Gesundheitswesen <21., 2016, Berlin>
2
Bezirksärztekammer Nordwürttemberg / Studienkommission Prospektive Untersuchung über die Medizin im Jahre 2000
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Analysis <Boulder, Colo.>
2
Concept Heidelberg GmbH
2
Ecorys
2
Esomar
2
Europarat
2
European Society for Opinion and Marketing Research
2
Europäische Gemeinschaften
2
Europäische Kommission / Beobachtungsstelle für Drogen und Drogensucht
2
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
2
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Published in...
All
NBER working paper series
337
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
260
Journal of health economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
110
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
58
Health marketing quarterly
51
Research paper
49
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
37
Health economics review
33
Working paper
30
Applied economics
29
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
28
The European journal of health economics
28
International journal of health economics and management
26
International journal of the economics of business
26
Research Paper
26
Journal of illicit economies and development : JIED
24
The American economic review
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
International journal of industrial organization
22
Economics letters
21
European journal of operational research : EJOR
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
Allokation im marktwirtschaftlichen System
19
Health care management science
18
The journal of law & economics
18
CESifo Working Paper Series
17
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Source
All
ECONIS (ZBW)
7,701
USB Cologne (EcoSocSci)
62
EconStor
55
USB Cologne (business full texts)
3
ArchiDok
3
BASE
2
Showing
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1
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
4
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
5
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
6
Pharmaceutical product placement : simply script or prescription for trouble?
Ta, Sonya
;
Frosch, Dominick L.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 98-106
Persistent link: https://www.econbiz.de/10003717439
Saved in:
7
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
8
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
9
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
10
The effects of direct-to-consumer
advertising
of
pharmaceuticals
on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
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