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Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea

Han, C. M. - In: The journal of consumer marketing 34 (2017) 4, pp. 359-370

Persistent link: https://www.econbiz.de/10011691612

Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands

Han, C. M. - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 330-346

Persistent link: https://www.econbiz.de/10011636589

Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands

Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413

Persistent link: https://www.econbiz.de/10011410277

Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective

Han, C. M.; Nam, Hyojin; Swanepoel, Danielle - In: International marketing review 40 (2023) 6, pp. 1297-1324

Persistent link: https://www.econbiz.de/10014470374

Cosmopolitanism and ethnocentrism among young consumers in emerging Asia

Han, C. Min - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 2, pp. 330-346

Purpose The purpose of this paper is to investigate how consumer cosmopolitanism (COS) and consumer ethnocentrism (CET) may affect young populations in China (an emerging country) and Korea (an advanced emerging country) on their evaluations of Japanese brands. Design/methodology/approach The...

Persistent link: https://www.econbiz.de/10014675325