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How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami; Bennett, Gregg; Brison, Natasha - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Becker, … - 2008
Persistent link: https://www.econbiz.de/10003666452
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko; Ko, Yong Jae; Asada, Akira; Connaughton, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
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The relationship between empathy and antisocial-prosocial behaviours in youth field hockey players
Sezen-Balcikanli, Gulfem; Sezen, Mehmet - In: International journal of learning and change : IJLC 11 (2019) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10012026487
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Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim; Özdinç, Özlem - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
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"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali; Kerem, Katri; Biscaia, Rui; Agyemang, … - In: International journal of sport management and marketing … 18 (2018) 3, pp. 169-198
Persistent link: https://www.econbiz.de/10011884695