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Handbuch Dienstleistungs-Marketing
Meyer, Anton (contributor)
Persistent link: https://www.econbiz.de/10004332253
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Contemporary services marketing management : a reader
Gabbott, Mark (contributor) - 1997
Persistent link: https://www.econbiz.de/10004336054
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Special issue: Service marketing
Bitner, Mary Jo (contributor)
Persistent link: https://www.econbiz.de/10004338155
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Asian dimensions of services marketing
Tang, Esther P. Y. (contributor) - In: Journal of international consumer marketing 14,1 (2001)
Persistent link: https://www.econbiz.de/10004753199
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In search of a new logic for marketing : foundations of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10004877358
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
Kleinaltenkamp, Michael (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004887581
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Interaktionen im Dienstleistungsbereich
Bruhn, Manfred (contributor) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004609236
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Markenmanagement für Dienstleistungen
Belz, Christian (contributor); Tomczak, Torsten (contributor) - 1998
Persistent link: https://www.econbiz.de/10004362886
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Dienstleistungskompetenz und innovative Geschäftsmodelle
Belz, Christian (contributor) - 2000
Persistent link: https://www.econbiz.de/10004594562
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10004261823