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Aktienmarktreaktionen auf internationale Markterschließungsmaßnahmen von Mobilfunknetzbetreibern : Werteffekte von Eintrittsform- und zeitbezogenen Gestaltungsunterschieden
Gerpott, Torsten J.; Jakopin, Nejc M. - In: Journal of business economics : JBE 76 (2006) 10, pp. 1067-1103
Persistent link: https://www.econbiz.de/10003381711
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Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2003, Vienna, Austria
Chadraba, Petr (contributor) - Conference on Marketing and Business Strategies for … - 2003
Persistent link: https://www.econbiz.de/10003335199
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Investment and control decisions in foreign markets : evidence from service industries
Pla-Barber, Jose; Sanchez-Painado, Esther; Madhok, Anoop - In: British journal of management : BJM 21 (2010) 3, pp. 736-753
Persistent link: https://www.econbiz.de/10008651073
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Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner (contributor) - Conference on Marketing and Business Strategies for … - 2009
Persistent link: https://www.econbiz.de/10009487237
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Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven; Pattnaik, Chinmay; Shi, Mengze - In: Management decision : MD 54 (2016) 1, pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
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Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr (contributor); Springer, Reiner (contributor) - Conference on Marketing and Business Strategies for … - 2005
Persistent link: https://www.econbiz.de/10003212130
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Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha; Khan, Zaheer - In: International marketing review 34 (2017) 1, pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014
Persistent link: https://www.econbiz.de/10012016663
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Luxury retailers' entry and expansion strategies in China
Bai, Huifeng; McColl, Julie; Moore, Christopher - In: International journal of retail & distribution management 45 (2017) 11, pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152