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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014
Persistent link: https://www.econbiz.de/10012016663
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Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting; Lyu, Rebecca Wenjing - In: Industrial marketing management : the international … 118 (2024), pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
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Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph; Lin, Hsiao-wen; Chiu, Hui-yun - In: International marketing in rapidly changing environments, (pp. 127-160). 2013
Persistent link: https://www.econbiz.de/10010204780
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Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven; Pattnaik, Chinmay; Shi, Mengze - In: Management decision : MD 54 (2016) 1, pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
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Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha; Khan, Zaheer - In: International marketing review 34 (2017) 1, pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans; Badir, Yuosre F. - In: The journal of product & brand management 26 (2017) 6, pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
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Chinese brands : the build or buy considerations
Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
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Japanese corporate strategies in emerging markets : from China-centered trade and investment to diversified internationalization
Gudorf, Pascal - In: Innovation and change in Japanese management, (pp. 223-238). 2010
Persistent link: https://www.econbiz.de/10003917361
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Modalità d'entrata e scelte distributive del made in Italy in Cina
Vianelli, Donata (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10010200596