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Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007

Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 1, pp. 124-139

Persistent link: https://www.econbiz.de/10003968137

Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market

Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449

Persistent link: https://www.econbiz.de/10008696653

Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets

Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134

Persistent link: https://www.econbiz.de/10011430471

Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers

Bianchi, Constanza; Pike, Steven - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 736-750

Persistent link: https://www.econbiz.de/10009411369

Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria

Pike, Steven; Knott, Kathy; Newton, Cameron - In: International review on public and non-profit marketing 9 (2012) 2, pp. 119-136

Persistent link: https://www.econbiz.de/10009632032

Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia

Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306

Persistent link: https://www.econbiz.de/10011903498

Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers

Pike, Steven; Kotsi, Filareti - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1160-1174

Persistent link: https://www.econbiz.de/10011942054

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International Marketing Review 27 (2010) 4, pp. 434-449

Purpose – Although the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There remains a lack of theory in particular that addresses the measurement of the effectiveness of destination branding over...

Persistent link: https://www.econbiz.de/10014827496