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Decoding success factors of innovation culture
Burdon, Stephen; Kang, Kyeong; Mooney, Grant - In: Enterprise information systems and the digitalization …, (pp. 258-271). 2017
Persistent link: https://www.econbiz.de/10011669845
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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale E.; … - In: Journal of retailing and consumer services 19 (2012) 5, pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine - 2010
Persistent link: https://www.econbiz.de/10003870974
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The marketing practices-performance relationship in professional service firms
Sweeney, Jillian C.; Soutar, Geoffrey N.; … - In: Journal of service management 22 (2011) 3, pp. 292-316
Persistent link: https://www.econbiz.de/10009239541
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Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
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Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches
Falkenreck, Christine - 2010
Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...
Persistent link: https://www.econbiz.de/10013521317
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Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit; O'Cass, Aron - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
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An empirical investigation of the relationship between product nature and supply chain strategy
Lo, Sonia M.; Power, Damien - In: Supply chain management : an international journal 15 (2010) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10003964150
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Information Age Economy : 5. Internationale Tagung Wirtschaftsinformatik 2001
Buhl, Hans Ulrich (ed.); Huther, Andreas (ed.);  … - 2001
Der Einsatz von Informations- und (Tele-)Kommunikationssystemen für die Wirtschaft ist durch den rapiden technologischen Fortschritt zu Beginn des 3. Jahrtausends zur allgegenwärtigen Erscheinung geworden. Unter Schlagworten wie e(lectronic)-, m(obile)-, u(biquitious)-Computing/Commerce werden...
Persistent link: https://www.econbiz.de/10013510755
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Information age economy : mit 34 Tabellen
Buhl, Hans Ulrich (ed.) - 2001
Persistent link: https://www.econbiz.de/10001597063