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~subject:"Australien"
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Australien
Destination management
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Destinationsmanagement
16
Tourism marketing
15
Tourismusmarketing
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Brand image
12
Markenimage
12
Destination image
9
Brand management
8
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Australia
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Holiday behaviour
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Dubai
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United Arab Emirates
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Vereinigte Arabische Emirate
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destination image
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Consumer-based brand equity
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Pike, Steven
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Bianchi, Constanza
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Kotsi, Filareti
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Gottlieb, Udo
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Kerr, Gayle
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Knott, Kathy
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Newton, Cameron
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Journal of travel and tourism marketing
2
International marketing review
1
International review on public and non-profit marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven
;
Bianchi, Constanza
;
Kerr, Gayle
;
Patti, …
- In:
International marketing review
27
(
2010
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
Saved in:
2
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
3
Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers
Bianchi, Constanza
;
Pike, Steven
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 736-750
Persistent link: https://www.econbiz.de/10009411369
Saved in:
4
Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria
Pike, Steven
;
Knott, Kathy
;
Newton, Cameron
- In:
International review on public and non-profit marketing
9
(
2012
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10009632032
Saved in:
5
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
6
Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven
;
Kotsi, Filareti
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
Saved in:
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