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Development of TV advertising literacy in children : do physical appearance and eating habits matter?
Spielvogel, Julia; Terlutter, Ralf - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 343-368
Persistent link: https://www.econbiz.de/10009789461
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Die Bedeutung der Marke für Kinder am Beispiel der Kinderstadt Minopolis
Schultz, Michaela - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 1, pp. 46-49
Persistent link: https://www.econbiz.de/10003819797
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Erfolgsstudie Prospekt
Rametsteiner, Harald - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 53 (2008) 1, pp. 45-48
Persistent link: https://www.econbiz.de/10003674497
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Die Werbebeobachtung in Österreich
Fessel, Klaus - In: Handbuch der Marktforschung, (pp. 74-78). 2007
Persistent link: https://www.econbiz.de/10003536385
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017
Persistent link: https://www.econbiz.de/10011540397
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Werbeerfolgsmessung im E-Business
Richtsfeld, Edeltraud - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001805932
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment. …
Persistent link: https://www.econbiz.de/10014019336
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121
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Einfluss von Werbung auf das Image von Markenprodukten : Analyse werbetechnischer Maßnahmen in der Konsumgüterindustrie
Wundsam, Karina - 2008
Persistent link: https://www.econbiz.de/10003802511