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Marketing management in action
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39
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32
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31
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22
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The review of financial studies
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181
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165
Journal of banking & finance
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ECONIS (ZBW)
7,186
EconStor
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USB Cologne (EcoSocSci)
3
OLC EcoSci
1
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date (oldest first)
1
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
2
Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011864863
Saved in:
3
The value proposition and market share : a practical application in benchmarking and market performance
Ralston, Roy W.
- In:
New business and finance research developments
,
(pp. 7-36)
.
2009
Persistent link: https://www.econbiz.de/10009013132
Saved in:
4
Myopic
marketing
and R&D
management
in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
5
Intermarket analysis : profiting from global market relationships
Murphy, John
-
2004
Persistent link: https://www.econbiz.de/10001814584
Saved in:
6
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Saved in:
7
Do initial stock price reactions provide a good measurement stick for
marketing
strategies? : the case of new product introductions in the US
Markovitch, Dmitri G.
;
Steckel, Joel H.
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10009535674
Saved in:
8
Corporate social responsibility and shareholder wealth : the role of
marketing
capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
9
Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel
-
2016
Persistent link: https://www.econbiz.de/10011452030
Saved in:
10
What drives acquirers' myopic
marketing
management
?
Boo, Chanil
;
Kim, Changhyun
- In:
Applied economics letters
29
(
2022
)
7
,
pp. 640-643
Persistent link: https://www.econbiz.de/10013171013
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