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~subject:"B-to-B-Marketing"
~subject:"Kundenwert"
~type_genre:"Article in journal"
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B-to-B-Marketing
Kundenwert
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
41
Konsumentenverhalten
41
Customer value
29
Marketing management
29
Marketingmanagement
29
Brand management
19
Markenführung
19
Firm performance
18
Theorie
18
Theory
18
Unternehmenserfolg
18
USA
17
United States
17
Marketing
16
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Supplier relationship management
12
Emerging economies
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Performance measurement
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Performance-Messung
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Schwellenländer
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Customer satisfaction
10
Kundenzufriedenheit
10
Advertising effects
9
Brand
9
Markenartikel
9
Werbewirkung
9
Coronavirus
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Customer integration
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Internet marketing
8
Kundenintegration
8
Measurement
8
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Article
38
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Article in journal
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38
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10
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4
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2
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English
37
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Kumar, V.
31
Venkatesan, Rajkumar
8
Reinartz, Werner J.
7
Petersen, J. Andrew
6
Leone, Robert P.
5
Shah, Denish
4
Kim, Kihyun Hannah
2
Luo, Anita
2
Sunder, Sarang
2
Ulaga, Wolfgang
2
Aksoy, Lerzan
1
Ballings, Michel
1
Beckmann, D.
1
Beckmann, Denise
1
Berkmann, Manuel
1
Bharadwaj, Sundar G.
1
Bleier, Alexander
1
Bohling, Tim
1
Bohling, Timothy
1
Chintagunta, Pradeep K.
1
Cohen, Greg S.
1
Dalla Pozza, Ilaria
1
Donkers, Bas
1
Eisenbeiß, Maik
1
Fuxman, Leonora
1
George, Morris
1
Hewett, Kelly
1
Holm, Morten
1
Islam, Md. Monirul
1
Kazi Sohag
1
Kotabe, Masaaki
1
Krafft, Manfred
1
Käuferle, Monika
1
Mahmoud, Ali B.
1
Meire, Matthijs
1
Mohr, Iris
1
Pansari, Anita
1
Rajan, Bharath
1
Ramani, Girish
1
Ravishanker, Nalini
1
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Journal of marketing
8
Journal of marketing research : JMR
6
Journal of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
MSI reports : working paper series
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research : JSR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of creating value
1
Journal of international marketing
1
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ECONIS (ZBW)
38
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1
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
2
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
5
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
6
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
7
Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
8
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
9
A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
10
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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