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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang; Reinartz, Werner J. - In: Journal of marketing 75 (2011) 6, pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika; Reinartz, Werner - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
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Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
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When and why do customer solutions pay off in business markets?
Worm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
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Conceptualizing value creation in the platform era
Wichmann, Julian R. K.; Reinartz, Werner J.; … - In: Journal of creating value 8 (2022) 2, pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
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Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel; Eisenbeiß, Maik; Reinartz, Werner J.; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
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A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V. - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
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A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063